By David Stanley, Resource Manager
Social media definitely helps you boost your career. Hiring managers and recruiters turn to social media to get a better idea of candidates and their qualifications. The construction industry is not an exception anymore. No matter whether you are an electrician, a mason, a pipefitter, or a painter, social media platforms offer a great way to promote your construction skills, as well as to show your professional value to potential employers. They provide you with a great opportunity to boost your construction career and land the construction job you want. Check out the points below on how to use social media for your construction career.
Be Searchable
One of the first things that a hiring manager or a recruiter does when they want to get a better understanding of an applicant’s background, is to go online and look at their social media profiles. The same is true when they are looking for potential candidates to fill open positions. With that being said, if you don’t have social media accounts, they won’t be able to easily find you, nor will they be able to review your construction talent and match you with opportunities. Use social media for your construction career by making yourself visible to and searchable by potential employers. Make sure that your professional and personal profiles are separate.
Show Your Expertise
The best way to convince people of your professional expertise is by showing to them what you are capable of. This is another reason why you have to use social media for your construction career. Create a portfolio with photos of the construction projects you worked on in the past, and share it on your social network profiles. Let people see what you did at the last electrician job or how detailed you were at your recent painter job. This allows you to present your construction talent and show your construction skills with facts. They say that a picture is worth a thousand words, and social media is the tool to prove it.
Increase Your Choices
When you want to look for a new construction job, chances are that you are going to do one of these two. You either perform some research online to see what options exist out there, or you reach out to your network of contacts to check if someone knows of an opportunity that fits your construction skills. How about receiving alerts whenever a construction company posts a new carpenter job or a pipefitter job? The majority of contractors today utilize social media to post construction job openings and attract applicants. Follow construction companies on social media to find out firsthand about opportunities that match your qualifications. Let great opportunities come to you instead of you looking for them.
Be Professional
Another tip to keep in mind when you use social media for your construction career is that in order to get the most out of them, you need to be consistent. This means that you have to keep your profiles up-to-date and ensure that they always look professional. Don’t turn to social media only when you are looking for a new construction job. Remember that hiring managers and construction recruiters could browse your social profiles at any time, so it is important that they come across professional and consistent accounts. From LinkedIn to Facebook to Twitter, stay as active as you can and maintain a professional presence. Lastly, if you have an e-mail that you created years ago that is unprofessional, create a new e-mail account with your full name and you include it in your resume.
Follow Groups
It’s no news that there are many building associations, organizations and construction trade groups out there that have an active presence on social media. Following industry groups on social media allows you to connect with tradespeople who share the same interests like you and have similar construction skills. It also shows potential employers that you take your construction career seriously, and that you do your best to stay up to speed with your space. A great way to use social media for your construction career is to make a list of the organizations that are relevant to your trade skills and follow their social accounts. The more you follow, the more you get to brand yourself.
Key Takeaways to Boosting Your Construction Career with Social Media:
- Having social media profiles helps you be visible and searchable by potential employers
- Use social media to show your professional expertise
- Follow the social media construction companies to be alerted on new job opportunities
- Make sure your social media presence is always professional
- Join industry groups and follow their social media accounts
About TradeSource
Founded in 1993, TradeSource is a construction labor solutions firm focused on delivering labor solutions to contractors throughout the United States. By supplying skilled tradespeople – where and when they’re needed – we help contractors grow their companies, without the associated costs and hassles of full-time hires. Likewise, we match qualified employees with rewarding and well-paying job opportunities in the construction industry. www.tradesource.com
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